Cookies are short strings of texts sites you visit send to your terminal (usually to the browser), where they are saved to be sent back to the same sites the next time you visit them. When browsing a site you can receive cookies on your terminal sent by various sites or Web servers (so-called "third parties"), some elements can reside on (such as images, maps, sounds, links to pages of other domains) found on the site you are visiting.
Cookies are usually found in great numbers in your browsers and at times are persistent and are used for different purposes: execution of authentication, session monitoring, saving information on certain configurations regarding users of the server.
In order to properly regulate such devices, it is necessary to distinguish them, as there are no technical characteristics differentiating them based on the purposes of whoever uses them. In this sense, they can be distinguished as technical or profiling cookies.
Cookies used for technical purposes are only for "transmitting a communication over an electronic communications network, or as strictly necessary for the provider of an information service explicitly requested by the subscriber or user”.
They are not used for additional purposes and are normally installed directly by the website owner or administrator. These can be divided into three types: browsing or session cookies, which enable normal browsing, using the Website, making a purchase and signing in to access private areas; analytical cookies treated like cookies used for technical purposes used directly by the site administrator to gather information in aggregate form on the number of visitors and how they browse the site; functionality cookies enabling you to browse based on selected criteria, such as language, products in your shopping cart, so as to improve the service provided to you.
Installation of these cookies does not require your prior consent
Profiling cookies are used to create user profiles and to send advertising messages matching the preferences expressed by the user as he/she browses the internet. Since such devices invade on your privacy, according to European and Italian legislation you must be duly informed on how they are used and you must give your consent.
The term third-party profiling cookies mean, for example: Google Analytics (it gathers browsing data), Google Adsense and associated platforms, advertising dealers, social sharing buttons, social network buttons, banners of affiliated platforms, Google apps, images. These cookies are disabled and are activated if you click on the "I agree" button located in the warning banner.
There are many reasons why it is not possible to require the publisher to provide a notice or obtain your consent for the installation of cookies while visiting his site or even for those installed by third parties.
This is made very difficult by the fact that the publisher often does not know directly all the third parties that install cookies through his website and, therefore, not even the logic behind their processing. In addition, it is not uncommon for persons acting as dealers to come between the publisher and third parties, which makes it very complex for the publisher to check the activities of all parties involved.
Third-party cookies may, over time, be modified by third-party suppliers and it would be impractical to ask publishers to keep track of these subsequent changes.
It should also be borne in mind that publishers, which also include natural persons and small businesses, are often the "weakest" part of the relationship. On the other hand, third parties are usually large companies with considerable economic weight, normally serve multiple publishers and may be very numerous compared to the individual publisher.
It is therefore considered that, due to the reasons indicated above, the publisher cannot be obligated to include on the home page of his site the text of the notice relating to cookies installed by third parties through it.